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From Purpose to Action - SDG Media Zone at Web Summit 2019 (7 November, Lisbon, Portugal)
7 Nov 2019 -  Brands with a purpose grow 2x faster than other and nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. Sometimes turning purpose into relevant actions can be a struggle for marketers. In this session, hear from leading CMOs who are successfully using their brand purpose to drive real action and impact on the sustainable development goals.

Speakers: Raja Rajamannar Chief Marketing & Communications Officer and President, Healthcare, Mastercard; Fernando Machado Chief Marketing Officer, Burger King; Jane Wakely Chief Marketing Officer, MARS; Brian Whipple CEO, Accenture Interactive; Sue Allchurch Chief, Outreach & Engagement, UN Global Compact.
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The SDG Media Zone is broadcasting live from the Web Summit in Lisbon, Portugal from 5-7 November. Attracting around 70,000 innovators and entrepreneurs, the Web Summit convenes the founders and CEOs of technology companies, fast-growing start ups policy makers and politicians to help shape a new era of global business.
Together with the UN Global Compact, UN Web TV is broadcasting interviews and panel discussions live from the floor of the Planet Tech area with a focus on scaling up action to achieve the 2030 Agenda for Sustainable Development.
Hear from CEOs, tech industry leaders, innovative companies, fast paced startups and leading journalists on how business and disruptive technologies can help support sustainable development and deliver the Global Goals.
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