10 Feb 2020 -  Today, the cultural and creative industries generate annual global revenues of US.25 trillion and exports of US0 billion. They provide 30 million formal jobs and employ more people aged 15−29 than any other sector. The creative economy, constituted by those sectors that produce and distribute cultural goods, services or activities with cultural content, has become a major factor in trade strategies in developed and developing countries alike. Nearly half of the people working in these sectors are women and the majority have attained a level of education higher than those in non-cultural occupations. Artists and other creative professionals innovate, challenge norms, inspire and entertain. Their work fosters social inclusion, a shared sense of identity and civic engagement that can improve the livelihoods of many. Their innovations and creative expressions drive development processes and contribute to the promotion of universal values of peace, democracy, human rights, fundamental freedoms, gender equality and the rule of law. Culture is also increasingly proving to be an enabler of economic growth and social progress, both in developed and developing countries. The heightened competition and human mobility brought on by globalization processes have seen city and regional authorities turn to harnessing cultural assets and resources as a form of strong city identity that can be branded to build competitive advantage. Therefore, the promotion of culture and creativity in cities aligns with the ambitions of the 2030 Agenda by enhancing social and economic dimensions of development. Thus, mayors and city leaders are striving to make their cities more creative and competitive. Therefore, the World Bank and UNESCO are joining their respective expertise and resources for the common goal of achieving sustainable cities through culture by helping cities worldwide unlock their creative potential. The UNESCO Creative Cities Network brings together 180 cities across seven creative fields – Crafts and Folk Art, Design, Film, Gastronomy, Literature, Media Arts and Music, while the Bank has worked extensively on supporting competitive cities. The two have worked together to develop a global Policy Framework that guides policy makers on programs to support the cultural and creative industries, with the aim of enhancing the city’s overall competitiveness and sustainability through culture. This event will be a platform for decision-makers to identify ways to stimulate policies that build on creativity and strengthen cooperation and outreach for a sustainable urban future.