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Conversation with Prof. Dan Ariely of Duke University: Why do we act the way we do?
13 Jul 2018 -  Conversation with Prof. Dan Ariely of Duke University, author of ‘Predictably Irrational’, ‘The (Honest) Truth about Dishonesty’, ‘The Upside of Irrationality’, TED Speaker, Co-Founder of BEworks and several other startups.  

Prof. Dan Ariely has dedicated years of research to answer: why do we act the way we do? He is a Professor of Psychology & Behavioural Economics at Duke University, and a founding member of the Center for Advanced Hindsight. He researches a wide range of behaviours, and his unique experiments are consistently intriguing, amusing and informative - demonstrating ideas that challenge common wisdom.

Despite the best of intentions, we often forget that as humans, we all have bounded rationality and biases that directly impact how policies are formed and implemented. Over the past years, a growing number of governments and development organizations have embraced behavioural insights to improve policy-formulation and evidence-based programming. Behavioral insights draw from findings from psychology, economics, sociology and neuroscience and are based on experimental interventions with rigorous monitoring systems. 
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Non-Governmental Organizations