Trade Compass (episode 3) - Business environment for SMEs
Trade Compass (episode 3) examines trade issues around the world. This third episode, filmed in Dubai, the United Arab Emirates, focuses on the need to create a business-friendly environment and a strong country brand to help enterprises increase trade across borders.
This episode features:
• Insight from Rajesh Aggarwal, ITC's trade policy expert, on the ways that small and medium-sized enterprises can overcome challenges to accessing new markets, as well as the increasingly important role of investment in promoting trade.
• An exclusive interview with Alvaro Silva-Santisteban, Director of the Trade, Tourism and Investment Office, Peruvian Ministry of Foreign Trade and Tourism, on how to build a country brand that leaves a lasting impression.