Side Events

Information Integrity and Sustainable Development…

Information Integrity and Sustainable Development: Opportunities and Risks for Advertisers - SDG Media Zone, 80th Session of the UN General Assembly

Categories
Meetings & Events / Side Events / UNGA80 SDG Media Zone
Production Date
Video Length
00:22:36
Asset Language
English
Broadcasting UN Entity
DEPARTMENT OF GLOBAL COMMUNICATIONS - DGC
Subject Topical
SUSTAINABLE DEVELOPMENT
INFORMATION
MARKETING
Summary
Deliberate and coordinated disinformation campaigns and related tactics are hindering global progress on the Sustainable Development Goals, often amplified and monetized online. We need urgent action to strengthen our information ecosystem and mitigate risks stemming from the digital advertising business model of big tech. Advertisers have immense power in the information ecosystem that can be used to help ensure a liveable future and societal progress.
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Description
Speakers: 

  • Charlotte Scaddan, Senior Adviser on Information Integrity, United Nations 

  • Jacob Dubbins, Co-Chair, Conscious Advertising Network 

  • Rupen Desai, Chief Marketing Officer, Una Terra 

Moderator: 

Fabiana Schaeffer, CEO & Co-Founder at Netza&Co, Head of Sustainability Council at IAA and 2024 UN SDG Pioneer for Latin America and Caribbean
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Related Sites and Documents

SDG Media Zone website

Programme

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