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Redesigning fashion storytelling: a playbook for…

Redesigning fashion storytelling: a playbook for change - SDG Media Zone at the 78th Session of the UN General Assembly
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00:21:31
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Summary
The fashion sector is not on track to meet its sustainability targets, nor contribute to the global intention of the SDGs. While addressing production impacts is essential, shifting patterns of excess consumption in core markets is also a priority. This panel will explore the power of fashion's marketing engine and the opportunity ahead of it to redirect efforts towards sustainable consumption.
Description
Speakers:
  • Isabella Marras, Senior Programme Management Officer, Interagency Affairs, UNEP

  • Aileen Lerch, Senior Manager, Sustainability, Allbirds

  • Aditi Mayer, Visual Storyteller & Climate Activist 

  • Video message: Amber Valletta, Supermodel, Actress, Entrepreneur and Activist

Moderator: Jenny Bailly, Executive Beauty Director, Allure