Advertising and Information Integrity - SDG Media Zone, 79th Session of the UN General Assembly
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Production Date
Video Length
00:17:13
Broadcasting UN Entity
Summary
The UN Global Principles for Information Integrity highlight the role of advertising in information integrity. They call on advertisers to demand transparency in digital advertising processes to ensure ad budgets do not inadvertently fund risks to information integrity such as mis/disinformation and hate speech. The Global Principles urge tech companies to innovate new business models that do not rely on programmatic advertising or prioritize engagement over human rights, privacy and safety.
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Speakers:
View moreView lessJake Dubbins, Conscious Advertising Network
Claire Atkin, Co-founder and CEO, Check My Ads
Rupen Desai, CMO Una Terra and Co-founder, The Shed 28
Moderator:
Charlotte Scaddan, Senior Advisor on Information Integrity, UN Department of Global Communications